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To mark the release of Barbie in the Movies, directed by Greta Gerwig and starring the splendid Margot Robbie, discover a sparkling collection of merchandise and Barbie the movie dolls!
Whether you're an avid collector, a nostalgic fan or looking for the perfect gift, our carefully curated selection is sure to delight. Explore a variety of products inspired by Mattel's iconic Barbie doll, created to inspire the imagination and celebrate diversity and girl power!
Explore exclusive and unique items that pay tribute to Barbie's timeless glamour and grace. From elegant figurines to chic accessories, we've put together a full range of quality products to satisfy every Barbie lover.
For those who grew up admiring Barbie, our selection of merchandise is a nostalgic trip down memory lane. Find items that bring back precious memories of imaginative play and endless dreams.
Find the perfect gift for Barbie fans of all ages. From stylish fashions to special collectibles, our merchandise is perfect for celebrating special occasions or simply to please someone who enjoys the world of Barbie.
Barbie has evolved to represent great diversity, and our merchandise collection reflects this evolution. Discover items showcasing a variety of looks, styles and stories, offering everyone the chance to connect with Barbie's inclusive spirit.
Browse and purchase with ease on our site. Enjoy a user-friendly and secure online shopping experience, with fast delivery so you can enjoy your favourite Barbie merchandise as soon as possible.
Immerse yourself in the magic of Barbie with our exceptional collection of merchandise. Explore, discover and add a touch of glamour to your life with our goodies inspired by this timeless icon. Start your journey into the world of Barbie today!
Barbie is an iconic doll created by the American company Mattel. She was first introduced in 1959 by Ruth Handler, the co-founder of Mattel, inspired by her daughter Barbara, who loved playing with cut-out paper dolls. Ruth Handler had noticed that her daughter often played imitating adult scenarios rather than traditional doll roles at the time.
Barbie was designed as an adult doll with slim, elegant proportions and a variety of outfits and accessories to stimulate children's imaginations. She was marketed as a modern, independent doll, capable of pursuing a variety of careers and activities, which was innovative at the time.
Over the years, Barbie has evolved to represent a wide range of professions, styles and cultures, reflecting social and cultural changes. She has played roles ranging from doctor to astronaut, chef to athlete, artist and much more. This diversity has enabled Barbie to remain relevant to successive generations.
Barbie has also had a significant impact on popular culture, becoming a global icon. She has inspired TV series, films, books and merchandising, including clothes, video games and fashion accessories such as handbags and make-up. Despite criticism of beauty standards and gender stereotypes, Barbie continues to occupy a special place in the collective imagination.
The history of Barbie is therefore that of a doll that has evolved over time to reflect the changing aspirations, values and ambitions of children and adults around the world. She has left a lasting mark on the world of toys and popular culture.
The most popular Barbie products can vary according to current trends, new releases and consumer preferences. However, here are a few types of Barbie products that have historically generated a lot of interest and demand:
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